During our first class of Visual Language, we discussed how good design starts with a story. Traditionally this idea might apply to a flyer, website or book cover. The risks of experimentation in these settings are pretty low. But what happens when you have to present a critical safety message, but don't want to degrade the highly themed environment in which it must be displayed?
This challenge reminded me of the complex but important need to warn guests of the potential intensity of the attractions they experience at theme parks. In recent years, Disney has installed over 10,000 new signs at attraction entrances, in queues and on ride vehicles. While they follow a standard format, I've been impressed by the effort by the designers to incorporate the messaging into the theming of the show.
For this assignment, I explored one such sign for the attraction Splash Mountain. As a park visitor, you can see the 52-foot drop from the exterior of the ride, yet it seems that many have second thoughts mid-ride about plummeting down Chickapin Hill. Exiting any moving vehicle is dangerous, especially when in near darkness and in a fast-moving water channel.
Below, I've analyzed the design of an edition of 'Rabbit Tales' a fictitious newspaper produced by the briar animals, found in the queue for Splash Mountain.
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