Business cards are hard. Crazy hard. It was really difficult to figure out what to do for this week's assignment.

Too simple? Too complex? Too green? Two urls? Where to now?

I ended up getting inspiration from my favorite printing company, Moo.  They produce my favorite printed goods: MiniCards (a uniquely sized business card) & StickerBooks. The print quality is awesome and you can customize each card to be printed with a different image, if you so choose.  What a concept! Anyway, they started making business cards and I started with Moo's unique dimensions & paper characteristics in mind.

Two sizes & 3 colors

For the purposes of class, I designed the cards with Illustrator & InDesign and printed them at FedEx Office. So the paper, print quality & sizing isn't exact.

Gotham seemed to be the natural choice for typeface because it is simple and easy to read, without being boring. I chose to keep the color scheme very basic, white & a strong + vibrant color (orange, green & cyan). I debated including both my email and web url individually or as one line. Most people are used to the omnibar for search by now, I figure they can also figure out the email. I intentionally didn't include my phone number.

For the back of the card, I selected a number of creative-commons/public domain licensed icons from The Noun Project that represent components of my interests, passions & skills. There are three different sets of icons, so there are different versions of the cards.

I decided to make two sizes of cards to be used in different situations.

Traditionally sized card:

[caption id="attachment_347" align="aligncenter" width="300"] Front – Orange[/caption]

[caption id="attachment_348" align="aligncenter" width="300"] Back – Orange[/caption]

Moo MiniCard:

[caption id="attachment_350" align="aligncenter" width="300"] MiniCard Front – Cyan[/caption]

[caption id="attachment_351" align="aligncenter" width="300"] MiniCard Back – Cyan[/caption]

Information Customization with Stickers!


Using a sticker with a unique QR code (+ RFID maybe) I could link someone who takes my card with specifically edited content based on the purpose of our interaction. Or I can use another sticker to provide my phone number in situations where that is appropriate. In another scenario, a QR sticker for information about a specific project I'm showcasing.

I'll admit, QR codes aren't the most beautiful thing, they sometimes seem just like  a stop-gap technology.  Still, being able to customize business cards


Update: I was orignally thinking that perhaps a MOO sticker could be combined with an RFID tag (since QR codes are kind of meh).It looks like MOO is introducing NFC enabled business cards! That seems like an awesome evolution of this idea. Yay!

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