The logo of a business or organization often is the first visual interaction that a potential customer or guest experiences. In a short second, your organization is perceived as, among other things, big/small, professional/amateur, welcoming/foreboding.
Originally I was going to write about Saul Bass, so I've included that commentary below. While I was doing research, I was reminded of the old EPCOT pavilion icons:
In the same way that I appreciate the design of Saul Bass, I love that these logos are the concepts of each pavilion brought down to the absolute essence of what they represent. I found an awesome write up here. It isn't clear if there was a specific designer who made them, but they were designed by Walt Disney Imagineering.
I love the work of Saul Bass. Especially the old Bell System & AT&T logos. I remember these from when I was a kid visiting EPCOT. At the time, Bell/AT&T featured new technologies like a touchscreen video navigation system, fiber optics and even a gigantic phone you could use to call people. I think this experience connected the idea of 'innovation' with the logo & brand.
[caption id="attachment_374" align="aligncenter" width="300"] Logos designed by Saul Bass[/caption]
I appreciate the simplicity of these logos, were the brand idea or theme has been iterated down to it's most simple elements.
Saul Bass Pitch Video for Bell System Logo:
This video in particular is amazing. It looks at the whole ecosystem and how thew new logo would interact.
We’re fighting a war. Making a peace. Integrating. Segregating. Getting richer. Getting poorer. It’s quite a time to be alive.
Business has its particular problems — young people refusing good jobs; investors are more influenced by publicity than performance; customers complaining about the finest products produced anywhere in the world….Many of us here today remember when it was quite different. The pursuit of happiness had ground to a halt. Survival was the goal — just to have a job, but to have a job with security: That was the prize in 1933. How long a product lasted was more important than how well it looked. Wall Street had forgotten blue sky and was now talking blue chip. Down-to-earth, safe — that was the place to be. […] How a thing looks today is as important as how well it works. As never before, people are influenced by what they see.
I'm not sure what to say about people comparing the AT&T logo to the death star. My interest in their logo is independent of their monopolistic existence & terrible mobile service. :)
Also: Brand New is one of my favorite sites for checking out branding & logo design.
Redesigning the ITP Logo
I have to admit, this exploration was hit by the Applications freight train. Please bear with me.
Trying to think of a way to encapsulate the ITP brand and experience in a mark is difficult. The Center for the Recently Possible really can't be one thing.
As a typographical logo, ITP seems to work better. The similar height of the characters are all similar and can be quite monolithic in the right typeface. I went off to do some research on the existing graphic guidelines for NYU. I learned that the most recent version of the logo uses my favorite font, Gotham! And NYU doesn't like you messing with the the placement and design of their logo.
There are two ideas that I like, one as the ITP letters acting as a mask for different images related to the program: pictures from classes, projects, the 4th floor, physical computing parts, processing sketches, anything!
It will take some time to find the right images.
The second, is to make the logo out of different materials that become core to the experience: LEGO, Erector, wood, aluminum or anything else that could be imagined.
Here is a crude example using the crappy colored LEGO bricks I have at home:
Not perfect, but I think you can get the idea.